4 Fields of Mass Communication

Media is the one of the four pillars of a democracy. It enables the populace of a state to transfer and receive the essential information about the internal and external affairs. It unites countries and humankind in general to educate, inform and entertain the masses.

Worldwide connectivity empowers the individual and various groups with the help of a syndicated global structure about the world order and systems. Mass communication and journalism are studies of how the masses interact and mange everyday life in unison. 4 fields of mass communication

Advertising
Advertising is the study and practice of informing the public about products and services offered by the various segments of the society. It penetrates the domestic, national and international barriers to inform the public on advancements, innovations and discoveries that facilitate the individuals with the necessities of the progressive society.

Numerous agencies around the word take responsibility to acquaint the layman with production and service based enterprises. Advertising is subject to consistent revolutions in the wake of the exponential growth of our society. As humans have evolved, the need for entertainment has increased which has created opportunities for individuals and groups to come together and grow simultaneously.

Journalism
Events that have consequences across the oceans influence the lifestyle of the common man. There was a time when news of relevant events would reach the concerned public by the time preventive steps could not be taken. With the arrival of digital journalism, we have gained access to events in the remotest areas of the globe with minimal delay. News of interstellar discoveries or terror attacks travels around the world in seconds.

Journalism is the systematic process of gathering, collating, verifying, editing and presenting through media in the form of news. Through the mediums of newspapers, news channels, radio stations and recently smart phones, Journalism is exploring bounds we didn’t even think of.

Public Relations
Thousands of languages are spoken around the world and the interests of the groups and ethnicities differ even in small states. For effective collaboration a certain amount of public value

Public relations (PR) are the study of effectively communicating and spreading information between individuals or organizations and the public. It may be individuals or organizations gaining exposure to their audience using topics of interest and relevance. PR is differentiated to advertising or marketing by its virtue of coverage without a fee.

Broadcasting

A few centuries ago, people would embark on journeys and their whereabouts would be lost forever in certain cases. With the invention of phones and now smart phones, tracking the whereabouts is quite simple.

Broadcasting is the process of distributing audio or visual content to masses through telecommunication technologies. Radio, TV and internet have opened up spaces for everyone to communicate personal and organizational content. Especially, the internet is the biggest medium to connect, interact and broadcast.

 One can choose between numerous of professions in the field of mass communication. Some of the best mass communication colleges offer courses that enable you to get awesome jobs!

Who should opt for journalism?

One of the most sought after professions today is the field of journalism. The academic background is no hindrance for any aspiring individual as anybody can opt for this course. However, merely pursuing this course/degree does not ensure a successful career in the same. To have a chance at establishing a successful and satisfying career in this field an individual should possess certain skills. Take a look at them in order to discern if this career is apt for you or not.

1) Writing prowess
Considered to be one of the most important skill for all aspiring journalists, having decent writing skills will determine whether you will excel in this field or not. All mass communication courses lay enormous importance in this aspect of the course.

2) Analytical and logical thinking skills
What distinguishes a good journalist from an average one are the presence of analytical and logical thinking skills. Having a critical bent of mind is essential for aspiring journalist to filter the important and crucial news from non-essential ones.

3) Be updated and active on all social platforms
Being the age of internet, social media has become an essential and prominent platform for the circulation of news. All potential journalists should be well versed with the ways of social media to have an upper hand in the world of media.

Apart from an incredible amount of passion and zest for this field of career, if you think you possess the above mentioned skills, then definitely opt for a course in this area. Among the various colleges and institutes available to take your pick from, AAFT School of Mass Communication and Journalism is one of the best. Explore their course and curriculum in order to make the right career choice.

Towards the field of Journalism and Mass communication

It is pretty evident how the face of journalism has evolved over the last few years. From complete traditional print news to now all things social and digital; this phase of Journalism has attracted many young individuals who want to pursue this for a living.

As much as it looks attractive from outside, it is actually quite challenging at the same time. However, the older forms of journalism have not completely receded away but the new forms demand a whole new skill set due to the change in approach.

Popular international institutes of mass media often give importance to new skills while selecting a student for their college. The contemporary times demand a ‘new day journalist’ who is smart and empathetic at the same time. The skills that many institutes and news channels ask for are as follows-

•Content curator: The new age journalist should be able to garner potential news from all nooks and corner. News that is worthwhile, credible and can bring a change. The idea is to generate good content for all forms of audience across all mediums- offline and online. If the content curation is good, the audience is going to stick around in this high competition times that will benefit the organization in the end.

•Tech and multimedia savvy: Considering that the last few years have been periods of transitions, the change in news dissemination has transitioned equally. Majorly, the news is posted online in the forms of videos, texts, creative graphics and GIFs to garner possible attention. Hence, being tech and multimedia savvy becomes an indispensable of a skill that is required to build an edge over others.

If you are keen to create big in the new Journalism sphere, then enroll to a good journalism college in India and make a difference with your work and knowledge.

Weighing the Pros and Cons of Journalism Career Path

Journalism and mass communication has come a long way since its inception in early 19th century. The most unique thing about this sector is that its growth has always been on an upward curve right from the beginning. With the advent of social media and crowd sourcing, it has opened many career avenues for youngsters who have penchant for writing, broadcasting, filmmaking, and researching. A career path in journalism may not guarantee you big bucks but it definitely guarantees many followers on Twitter and Facebook.

Like any other field, journalism comes with its own set of advantages and disadvantages. If you are planning to get enrolled in any journalism course in India, please read all the pros and cons in detail.  

Pros: 

•Mass media has a wide reach and any important news in the hand of media channels spreads like wildfire in a swish. This platform has global reach, which is why it provides ample of career opportunities as well.

•It is an excellent avenue for those who like writing. Be it the social media content, print, or radio broadcast, everything works on good content on mass media. There are several good mass communication colleges in India that prepare students to excel in the art of writing.

•It serves as an educational source of information. News channels aim to present facts and figures in an engaging manner so that they can get the maximum attention from audience.

Cons: 

•In today’s time, the biggest flaw in the field of journalism is presenting reality in a distorted manner. “Conflict of interest” is common to media houses these days as they are supported by corporate, big publishing houses, and politicians

•Journalism is no nine to five job. One has to be active round the clock to chase the right news. Deadlines are always close and pressure is always high.  

•When news channels run short of important news, they grab almost anything to make headlines. Unfortunately, many news channels have turned into a circus show rather than a journalistic entity in recent times.

The role and responsibility of media in today’s Society

The etymology of the term ‘Media’ goes back to medium which is any channel through which something is carried out. Media is nothing but any way of mass communication and reaching out to a large group of people.  The origin of media was through print mediums which were newspapers journals, magazines or books but now with the technology so advanced media now covers every possible source such as TV, radio, movies and most importantly internet. The major role of media in today’s world is help people obtain the right perspective through news and form an opinion about it.

It has been well said that media is the voice of the free world. People speak through media and also listen from it. It watches over the democracy and questions everything that is going on in the society and policies for their betterment. While the politicians create a ruckus media stands in their way making counter arguments in the defence and curiosity of people. Any type of change required in the society which needs the attention of the masses is being brought through them.

The social media has also joined in the battle where most of the prominent people are also voicing their opinions on day to day basis which reaches the people in seconds and everyday has some new discussion open forward. The students who would like to make this change and work for the betterment f the society should pursue mass communication courses from good universities. The ethics and morals associated with the media are huge, as it has been well said that’ with great power comes great responsibility.  

In this globalised world everyone is well informed, thanks to media. There is still a lot of scope for improvement and that can be brought by a legit system this fourth pillar of democracy works through. More and more students should try to become the part of this industry as they are the ones who can shape a better future for the country and world at large. 

Understanding the concept of Mass Comm and its responsibilities

Media is the section of society or better to say the industry which  is largely responsible for making the news from around the globe to reach a mass audience. This is not just a job but as a matter of fact a responsibility to conduct with due diligence and  within the ethical boundaries of the work position. Media has been regarded as the fourth pillar of democracy in the all the democratic and free nations of the world, the other three being legislature, executive and Judiciary. While all the other institutions of democracy ensure the smooth running of governance and law and order inside the country, the media ensures that the words of world reach the people and vice versa.

The courses in mass communication and journalism has been around in the premier universities of India since long. It is one of the major career paths students have chosen in the recent times which has  contributed to the news organisations in a large manner. It is considered as one of the most reputed courses across the world as the professionals require a lot of merit and potential to make their way up to the top. The incidents reported from around the world through any form of media i.e print media, television or internet make a global impact instantaneously. With such speed of mass communication the work done on it has to be be very specific and informative so that the people at the receiving end have enough information to process their opinions.

The best colleges for mass communication in India teach their students, how to be morally and ethically be bound to their profession and do justice to such a reputed job. The basic education in journalism is very important before making your way into the big field and the Indian universities who offer this course has done a commendable job producing numerous stalwart journalists in India.

The status of media: Why and How?

Mass communication has taken over the world and any place which has  a respect for free speech, media is the most powerful pillar of the democracy.  In the recent times we have seen examples across the world where an array of powerful journalism has led to severe changes across the world. Taking examples from the leading democracies of the world, India and America, the strength of mass communication has been depicted and observed by people from all walks of life.

The question arises what has made media such a powerful industry. The simple example is the quality of education the individuals have gained to reach to their respective positions. Anyone who has reached to the heights in media and journalism, however easy and glamorous it may seem to the viewers or the audience, people walk tough roads to reach there. The journey of such careers begin with courses in mass communication and journalism. These courses are now available in almost all the major universities across the country. These universities train the students about the ethics of journalism and the technical advancements in the world of media.

There are some great colleges for Mass communication and Journalism in India. The Jawaharlal Nehru University, Delhi University and Jamia Millia Islamia are some of the universities who have best colleges for mass communication and journalism. There are numerous leading examples of people from these universities who went on to become the face of their respective organisation with their hard work, Uniqueness and talent. The media has the power to change the world, and if used appropriately can work wonders in the pre existing scenario. It is very important for youngsters to be more and more aware about journalism as a career and learn more about it, in terms of the ethics , morals and the technicalities involved.

Benefits of Mass Communication

In this global age of information, studying Mass Communication can bear fruitful results. Before opting for it, you must understand what exactly is this course? Mass Communication is education related to communication, which you can either pursue at graduation level or post-graduation level. It requires rigorous practical work and in-depth understanding of each subject.

Mass communication and journalism comprises six-core subjects- Journalism, Video Production, Audio Production, Advertising, Event Management and Public Relations. Each one is an extensive field in itself and needs proper dedication. Journalism is further divided into Print Journalism and Electronic Journalism. Here you would get to learn the skills of reporting, writing and editing stories that are happening in the world. In audio and video production, most colleges impart theoretical knowledge, added with practical skills of handling equipment like video camera, still camera, editing Software and audio recording equipment.

Best colleges for mass communication in India helps in adding some more depth to your knowledge of the market, as Advertising is a popular core, which is taught as a part of course. One such college is AAFT- Mass Communication where you can study in the best way possible, and those who want to get into advertisement agencies can opt for this course to polish their skills. They get to learn little bit of marketing along with how a typical ad agency functions and the practical knowledge may also include designing an ad campaign. Some students get into Event Management, where they get to learn how corporate events mainly are organized and the typical task involved. And the most popular of all, Public Relations or PR is all about different people a company needs to maintain a cordial relationship with. It is just not the consumers but also dealers, government, employees, etc.

Thus Mass Communication is a broad course where you get to learn a lot. It is not only confined to getting you jobs in the media especially electronic media, but a lot more. Basically studying Mass Communication involves knowing about all the aspects of communicating with the masses where masses are large number of people. You must know the key benefits of taking up this course and decide your career accordingly. 

Level up these skills to become the new age journalist

From the older times to today’s age, the journalists are supposed to have these three indispensable qualities- meticulous details, a dynamic character and a go getter in all kinds. The whole concept of new age journalist is pretty wide and demands greater level of attention.

There would always be something to learn and discover in this field. If you are keen on building a journalism career, strive for new skills always and pave your way in this. Let us take a look at the skills-

•General awareness about the world: An aspiring journalist should be aware of the happenings around the world, nation and community. Your everyday conversations would consist of the news about it all and requires you to be abreast with apt information. Hence, ensure that you keep yourself aware in the process and grasp whatever information you can from multiple sources.

•Research skills: Absolutely essential, a new age journalist should have the nose for news and ability to research well on it. Recognizing the credible news to present to the audience is vital. You can’t just keep the people misinformed. Hence, develop on your researching skills and make use of it in the professional world.

•Writing and multimedia skills: A journalist should have an adept approach towards writing and disseminating information to its audience. Language should be polished and simple to comprehend. Creating content is not easy. But if you do, it should be eye grabbing enough. For this, multimedia and digital skills go a long way in the current scenario. The right image, text, video or GIF is the new day’s journalist’s job to identify and send through.

If possible, reinforce your academic knowledge by enrolling to the Top journalism colleges in India and learn the new dynamics of journalism. It is one challenging yet exciting field, so do your best.