The status of media: Why and How?

Mass communication has taken over the world and any place which has  a respect for free speech, media is the most powerful pillar of the democracy.  In the recent times we have seen examples across the world where an array of powerful journalism has led to severe changes across the world. Taking examples from the leading democracies of the world, India and America, the strength of mass communication has been depicted and observed by people from all walks of life.

The question arises what has made media such a powerful industry. The simple example is the quality of education the individuals have gained to reach to their respective positions. Anyone who has reached to the heights in media and journalism, however easy and glamorous it may seem to the viewers or the audience, people walk tough roads to reach there. The journey of such careers begin with courses in mass communication and journalism. These courses are now available in almost all the major universities across the country. These universities train the students about the ethics of journalism and the technical advancements in the world of media.

There are some great colleges for Mass communication and Journalism in India. The Jawaharlal Nehru University, Delhi University and Jamia Millia Islamia are some of the universities who have best colleges for mass communication and journalism. There are numerous leading examples of people from these universities who went on to become the face of their respective organisation with their hard work, Uniqueness and talent. The media has the power to change the world, and if used appropriately can work wonders in the pre existing scenario. It is very important for youngsters to be more and more aware about journalism as a career and learn more about it, in terms of the ethics , morals and the technicalities involved.

Benefits of Mass Communication

In this global age of information, studying Mass Communication can bear fruitful results. Before opting for it, you must understand what exactly is this course? Mass Communication is education related to communication, which you can either pursue at graduation level or post-graduation level. It requires rigorous practical work and in-depth understanding of each subject.

Mass communication and journalism comprises six-core subjects- Journalism, Video Production, Audio Production, Advertising, Event Management and Public Relations. Each one is an extensive field in itself and needs proper dedication. Journalism is further divided into Print Journalism and Electronic Journalism. Here you would get to learn the skills of reporting, writing and editing stories that are happening in the world. In audio and video production, most colleges impart theoretical knowledge, added with practical skills of handling equipment like video camera, still camera, editing Software and audio recording equipment.

Best colleges for mass communication in India helps in adding some more depth to your knowledge of the market, as Advertising is a popular core, which is taught as a part of course. One such college is AAFT- Mass Communication where you can study in the best way possible, and those who want to get into advertisement agencies can opt for this course to polish their skills. They get to learn little bit of marketing along with how a typical ad agency functions and the practical knowledge may also include designing an ad campaign. Some students get into Event Management, where they get to learn how corporate events mainly are organized and the typical task involved. And the most popular of all, Public Relations or PR is all about different people a company needs to maintain a cordial relationship with. It is just not the consumers but also dealers, government, employees, etc.

Thus Mass Communication is a broad course where you get to learn a lot. It is not only confined to getting you jobs in the media especially electronic media, but a lot more. Basically studying Mass Communication involves knowing about all the aspects of communicating with the masses where masses are large number of people. You must know the key benefits of taking up this course and decide your career accordingly.