Wednesday 16 December 2015

Looking For an Exciting Career in Mass Communication?


Mass communication as a career is one of the most popular career options among youth these days. Especially in the last few years, with various advancements made in the field of communication and technology, mass communications has opened a number for lucrative job opportunities for youth. It is a field where individuals are exposed to different forms of media, be it electronic, print or broadcasting. But to get a good job, it is important to take proper training before entering this field. One should be aware of various aspects related to mass communication. The best way to get an understanding of all this is to do a course and take formal education from a reputed college. For all those planning to make a career in this field, it also important to analyse whether they have the skills and qualities required to become successful. Being creative, spontaneous and confident are some of the traits that mass communication aspirants must have in them.


Talking about other skills required to achieve success in this field, excellent communication skills stands at first place. It is a field where everything you do depends on the way you talk and communicate with other people. Having excellent communication skills will not only help you get good projects, but will also make it easier for you to build good rapport with clients. Another important thing that the aspirants should know is that a lot of hard work is required to achieve success in the long run. From outside it may seem very exciting and interesting, but the fact is that individuals have to put in a lot of effort, especially in the initial years of their career. One should be ready to work for long hours and be able to deal with rejection and failures in the beginning. Students looking for a career in this field should also have an eye for details. For reporters and journalists, it is important to analyse every aspect of their report before it finally disseminates among the audience. A report should be presented in such a way that it inspires and influence viewers/readers. Reporters should also have good listening ability so that they can understand viewer’s point of view and spread the message in the most effective manner. If you think you possess all these skills then a career in mass communication would be a great option for you. Make your first step by doing a degree or diploma course from a reputed institute.



In India, you’ll find a number of international institutes of mass media that offer degree and diploma courses at graduation and post-graduation level. Joining a reputed institute will put you at par from other students, as these institutes have an excellent faculty and infrastructure. Moreover, top employers also look for students who have passed out from these reputed institutes. International institute of mass media in New Delhi is one such institute that has an excellent placement record and most of its pass-out students are placed in top media companies. It has an excellent faculty which help students build an inclination to work in the dynamic media industry.

Joining AAFT school of mass communication is also a good option for all those who are looking for a degree or diploma course in mass media. The institute is known for its comprehensive training programs. It offers short term certificate and diploma courses, duration of which ranges from three months to one year. Besides this, there are two and three year degree courses as well. Students can choose a course as per their choice and preference. All courses are designed with a holistic approach, which means the curriculum is not just limited to theory lectures given in classrooms, but equal emphasis is given on practical training. In all courses, students have to go through a comprehensive training program which prepares them well for the media industry. But getting into this prestigious institute is not very easy. There is an entrance test conducted in two rounds, an aptitude test round followed by online aptitude test. Those who clear this round are then called for the personal interview round and the final decision is made by the admission committee.

So, join this reputed institute today and increase your chances of having a successful and exciting career in mass communication.



Monday 30 November 2015

You know you are made for Journalism when…

You dislike monotony in work to the core.

It is like a big NO to you. You cannot stand the thought of a monotonous job where you stick to a particular time to arrive and leave. For you work is all about dynamic situations which compel you to get out there in the world and experience things for yourself. When you cannot tolerate stagnancy of any kind and you know you need to work in an exciting field, then Mass communication and Journalism is the thing for you to be in!

You love to write

Writing is more than just a hobby to you. It is a passion, a way of expressing your thoughts. You already have a quite a few trophies from essay and creative writing competitions! Journalism is a lot of writing and expressing of views. If you have this skill in you already you might as well be a renowned journalist in a few years’ time!

You love to communicate with new people

That says a lot of journalism. The best colleges for mass communication in India require its students to have impeccable communication skills. Even if they don’t, they are groomed to having exceptional communication skills. If you are one of them, who have those skills and love to meet new people, then you are a journalist in making.If you are a journalist, you will encounter new people every day of your life and you must know how to deal with them!


Travelling gives you goose bumps

The thought of going around the world makes you ecstatic? Then you might sign up for journalism colleges today! As a journalist you will have to travel to a lot of places. This will be hectic, but you are bound to love the new places!

Sunday 29 November 2015

Mass Communication is more than Journalism!

Mass communication is an integral part of our daily lives! We might consider it as a one-off event where a special program is organized to communicate to audience about a specific project for a specific cause- but mass communication, in several forms, has become an inseparable part of our day-to-day living.

People often mistake mass communication courses to be journalism courses –which are related to making public aware of the news and events of the world. But the fact is that mass communication is an umbrella of multiple smaller specializations in which the element of communication remains the same, but the ways and purpose of that communication alter. Check this list out!

Advertisements: Advertising is the latent form of mass communication in which the organizers may or may not be physically communicating with the public but they are using different channels to initiate and enhance the purchasing behaviors into them.

Journalism: As discussed above, journalism deals in bringing the news and events of the world to the people through print media and digital media. The international institute of mass media is one of the established names in teaching journalism to students.

• Public Relations: Advertising is saying you’re good while PR is getting somebody else to say that for you. Here, the mass communication is done in a manner that affects the public opinion about a product or a company. In PR, the media communicates the goodwill of an organization to the people.

Political campaigns: This is the traditional example of mass communication where the communicators are physically addressing the public and are asking them to vote and support them. With the innovations in technology, digital political campaigns are also happening all around the world!

On the whole, mass communication activities are happening all around us and knowingly or unknowingly, we are playing the “mass” in a number of cases!

Tuesday 24 November 2015

Why Creativity is Important in Journalism?

When it comes to a career in writing there is perhaps only few things that one needs to keep in mind. First of all is that one must be able to write and write well at that. As a writer be it a journalist or book author or anything, one must be able to communicate with words. And thus the point for writing well is needed so that one can clearly and without confusing the reader;convey the meaning behind the write up.

In the past few years, there has been a turnaround for people wanting to join the writing industry. The flourishing of online media has opened up even more avenues for people to write and not just the print media. There are start-ups, blogging websites, personal blogs, and now even major print publishers have come up with online versions of their magazines and newspapers. This has resulted in a growing popularity for students to take up journalism and mass communication. 

And with so many people writing and blogging, the olden way of writing is quickly changing. Every article or write up is supposed to be more unique or different in some way or another. Although writing creatively is something that is inherent in oneself, but institutes like the Indian Institute of Mass Communication or other journalism schools teach help students hone these skills further. There is a reason that creativity is so important in the field of journalism. A writer’s ability to connect with readers, to write in such a way that it engages them, is what allows them to eventually succeed in their professional career. Especially in these days, with so many people having personal blogs and writing in their own style, being creative in how one writes, what one writes and how they present it is very important to think about. 

Wednesday 7 October 2015

Mass communication: A Degree that Opens Door to Some Awesome Careers !!

Just another week and annual exams for most of the courses will be over. It is that time of the year when thousands of students are busy preparing for the entrance tests to get admission in the college and course of their choice. As believed by many, engineering, law and medicine are not the only disciplines in which you can make a great career. There are a number of other courses available at graduation and post-graduation level that can assure you of a successful career. Students can choose a degree as per their individual interests, aspirations and desires. When choosing, they should also check various job opportunities that the degree offers. One such degree that offers amazing jobs opportunities and at the same time opens range of career options is a degree in mass communication. It has an edge over other degrees and opens some amazing career options for students.


Digital photography, print journalism, advertising, public relations, radio, web journalism, event management, film making, are some of the careers that you can pursue after a degree in mass comm. Students can also build a career in social media. Web journalism is a new field which requires good writing skills and is perfect for those who love spending time on the internet. Students can also join TV journalism and become news or celebrity reporters. But for a great career, it is important to do your studies from a reputed college. There are a number of mass communication colleges in India that offer excellent degree and diploma programs in mass communication.

If you are interested in diploma in mass communication, you can join one year post-graduation diploma programs in TV journalism, still photography, advertising and brand communication. Nowadays, there are short term three month courses in sound recording and radio production as well.

                                                         

Thursday 24 September 2015

This is what you would learn in a Journalism course !!

Formal education in journalism is required if one wishes to pursue a career as a journalist. Often combined with mass communication, the course teaches and hones many skills necessary in the field of journalism. There are certain principles any budding journalist cannot do without. And because educational institutions realise that there is a huge gap between knowing and doing, good journalism schools do more than just teaching. They ingrain the following principles in the minds of the students in order to prepare them well for a challenging career ahead:



1.       Accuracy
Accuracy is one of the fundamental points that differentiates a good article from a bad one. A news report with inaccurate details can tarnish the reputation of the reporter, and even the news channel/newspaper itself. Make sure you get your facts right before framing your report.

2.       Mention the sources
Mentioning the sources the facts, figures, and statements have been taken from lends credibility to the story and the reporter both.

3.       Objectivity
As a reporter, your work is to report the things as they are, without stating your personal opinions. Because it is difficult for students to report events and stories without being influenced by their personal views, the best journalism graduate school inculcates the habit of being objective by repeated training.

4.       A balanced story
One also ensures objectivity by providing details from all sides. If all facts are mentioned from only one angle, you are being subjective without actually taking a side. And even after making all possible efforts if you are unable to get the information, then mention that the other side was unavailable or unwilling to comment.

5.       Stay clear from conflict of interests
Journalism is as professional as it gets. Doing something like writing about something that appeals to you or using sources your news company has tie-ups with without specifying it is not advised. If discovered later, the audience will question your integrity.

6.       Never plagiarise
Stealing someone else’s content and publishing it under your name is the last thing you would want to do as a journalist. It is extremely easy to recognise plagiarised content nowadays and you can really endanger your career in journalism by doing so.


These are just few of the principles you would eventually learn in your journalism school. In case you have opted for a journalism plus mass communication degree, you would also get to learn a lot more about mass media and mass communication. Hope you do well!

Tuesday 22 September 2015

Why Mass Communication is Popular?

When it comes to the arts field, there are unlimited courses and degrees one can pursue if they want to enter this area, and ultimately want to pursue a career in the creative profession area. And almost every few months or a year there is one more new course, one more new degree that is introduced and gives students an even wider range to choose from, and perhaps build a new path for themselves.

Mass communication as one of those revolutionary courses, that was thought to be just a passing frenzy, that wouldn't really establish itself as a good course, since it couldn't really guarantee a good career afterwards, but in today's time, it is one of the most popular courses for students out there.

Mass communication and journalism has become the perfect course for all those students, who are not yet sure of what path they truly want to take, or what career or field they ultimately want o join in. But yet they are sure of the fact that they don’t want o take the same beaten down path, and instead wan to explore something new and challenging, and mostly in the creative or communication field.

A mass communication degree is obviously related to communication and that too with the masses as in to the general public. It can either be done on an undergraduate level or post graduate one, or one can also try a diploma course of it, if they want to pursue a normal degree yet want to get a professional certificate on any of the many sections of this degree.


Mass communication and journalism is a very popular course for many, since one can at the same time, learn a number of different profession from public relations, to marketing, to journalism or publishing or any other such career. 

Tuesday 15 September 2015

Skills to become the Perfect Journalist!

If you are planning to be a journalist, there are certain skills that you need to proficient in. if you are truly passionate about the career, and then make sure you develop all those skills so that you come out successful out of the journalism colleges. Check them out!
Good grasp on language

Journalism and mass communication is all about effective communication. He should have an impeccable sense of grammar and must have a good vocabulary. The skills should not be only verbal, they should be as good in written as well because journalism is nothing without penning down of events.

Confident and courageous
Shy people do not make good journalists. If you are out there and on the go, then you are a journalist in making. You will need to interact with new people on a daily basis so being shy and introvert wouldn’t be of much use. You will need to come out of our shell and step out in the practical world! You will have to be bold as being timid would not lead you anywhere. There are controversial cases, risky events that you need to cover; you cannot back out because you are scared.

Knowledge and research skills
A wide knowledge base keeps you up-to-date and better equipped to talk and ask about a particular topic. Research skills too, must be strong as you will often require to dig out information which traces long back in time about a specific event. Follow news, read newspaper and be active on social media sites so that you are at par with the world’s happenings.

Creativity
A creative approach in writing is always appreciated. You must add a hint of creativity in whatever you ask and write. There are creative ways of framing questions in an interview, to write a report, etc. So before you apply to the best Journalism graduate schools, brush up your creativity!


Monday 14 September 2015

Mass communication is not limited to journalism !!


Mass communication simply refers to the act of communicating with a mass of people! But people often confuse mass communication with journalism. The fact is that both are closely related but there are still a number of differences between the two concepts.
There are multiple fields of Mass communication and Journalism is one such field. Mass communication is a wide concept involving the delivery any type of message whereas journalism is specifically about delivering the news and information of the world to the people. Journalism takes support of print media and digital media to do so.
If you also were under the impression that mass communication careers revolve around being journalists and reporters and carrying mikes in your hand to deliver news and events of the world, here’s a list of some of the other fields of mass communication that you can take up as professions.



·         Advertising: If you think about it, advertising also involves reaching out to mass. The motive here is different but the concept remains same- making public aware of something- here, products and services. So give the creative side of your brain a chance and try making ads!

·         Public Relations: It is not as straightforward as advertising, but on the same lines, works around promoting a product or an organization. Unlike advertising, PR is an earned media and here you have to convince the reporters and editors that you’re good. A positive media attention is what’s required.

·         Social media: In the era of internet, what could be better than digital as a tool to reach out to audience? Facebook and Twitter have become the parts and parcels of our daily lives. So if you’re technologically savvy and are comfortable enough to interact with audiences, profiles like social media strategist would do a lot of good to you!
So even if you’re not good with news and information, there’s a lot that you can do with a mass communication degree.

Tuesday 8 September 2015

Time management tips for journalists !!

Mass communication is all about reaching out to mass. Communicating with mass may have multiple purposes. Sometimes, it is regarding the promotion of goods and services, and sometimes, it is about carrying the news and events of the world to them.
Whatever the purpose may be, if you contain the skills and passion required to become a part of this field, applying for the best colleges formass communication in India should be the primary step of the procedure. You need theoretical, technical as well as practical knowledge to make a career in this field and therefore, it's important to become a part of a recognized institute.
The field of Journalism requires staying updated about the news of the world and update the mass about them too, through media. Without a doubt, the job of a journalist is hectic and requires a lot of multi tasking- from following the source to making arrangements for publications. So once you have graduated from one of the Journalism colleges in India  and earned the title of a journalist, it's important to learn to manage time. Here's a list of some of the things you should follow to ensure an effective time management.

·         Use notepad: If you're a journalist, you have to have a notepad to write words and outlines. Often we feel  we'd remember a thing, but journalism keeps you bus enough to forget even daily routines.

·         Plan in advance: If you have to a plan about today, make it last night. If you wish to plan about tomorrow, tonight is the right time. The fact is that if you start making a plan for the day in the morning, most of the time would already be exhausted and you would only repent about it.

·         Spend time with yourself: In this profession, you're going to be around constant clatter. It's important to spend 10-20 minutes in the morning in peace to get the clarity of the task of the day. This would also make you capable of facing the noisy environment.

·         Keep margins: Always keep margin to avoid the impact of unforeseen accidents. Prepare 3-4 hours in advance for the presentation. You'll find yourself more in control of the work.

·         Don't miss appointments: Keep a separate note for all the arranged appointment so that you don't miss any. A small phone call may become a big opportunity.   
On the whole, take charge of your time and manage it efficiently so that it doesn't fly just like that.


Monday 7 September 2015

Want to Make a Career in Mass Communication?

Does topics of politics, sociology, economics and law interest you?  If the answer is yes, then a career in mass communication would be a great option. Mass communication is basically a profession in which messages are sent across various communication channels by an individual or a group of people. These channels of communication include radio, television, print or social media.  Mass communication can be of different types, for example, there is advertising, journalism, politics and public relations. In public relations communication is made to influence opinion of the public for a particular product or service. If you want to make a career in mass communication, you should first do self-evaluation to see whether you have the necessary skills required to excel in this field. A creative bend of mind and excellent communication skills area must to achieve success. This is because one needs to address and explain issues to a large group of people. Apart from this, one needs to have patience as a lot of hard-work is required to reach at the top level.


For all those who want to make a career in this field a mass communication degree is a must. The degree opens a number of career options for individuals, like television, journalism, radio broadcasting and public relations. With a bachelor's degree in mass communication, one is eligible to work at entry level positions. There are master degree programs as well which offer specialization in specific arenas such as TV production, international communication sports communication and cinema. There are institutes that offer short term and diploma courses in mass communication. Besides this, there are projects, field work and internships, for which you may have to pay extra. Some institutes also offer distance learning options, which allows you to work and complete your degree side by side. These courses train students in practices such as news editing, television production, field reporting and gives them the right knowledge of media laws and ethics. Compared to other degree courses, a course in mass communication is generally expensive and the annual tuition fees may range from sixty thousand to two lakhs a year.  


Nowadays, journalismand mass communication courses are also conducted online. Though a regular program is always a better option as it gives you hands-on experience, but for those who cannot attend regular college programs, distance learning and online programs are the best option. After completing the course, they can work as a television reporter, advertising manager or news broadcast analyst in any leading organization.
  


Friday 4 September 2015

The Many Reasons to do Mass Communication Course !!


The area of mass communication has in the recent years, blown up by the massive interest in this field by youngsters. The fact that it is largely a creative field, not really connected to the tougher and common subjects, like English, science and maths, had made the students excited to venture out into these unknown topics. 



Also the tremendous growth in the communication technology and media has really opened up a lot of job opportunities for graduating students. The whole world has become assimilated into one unified global village. And that is one of the main reasons that the study of mass communication as not only a course, but also a career path has become important.
There are many excellent mass communication colleges in India, that boast of professional faculty, new and unique teaching methods and courses that might not be available everywhere else. Now, one of the misconceptions now just parents, but also students have is confusing mass communication with journalism. It is true, that journalism is a part of it, but that is not all there is to it. 



Mass communication is essentially what its name suggest, the ability to communicate to the masses through the different platforms available in our reality. Here are a few reasons why one should opt for this course:



1.    Many Choices:

As one completes school, they are immediately bombarded with questions on what they are going to do next, where will they be studying, what they will be studying. And many a time, a student has no idea what exactly they want to do. For them the course of mass communication is excellent, since it will allow them to traverse through the different parts of mass communication. One can choose to pursue journalism, and apply for the top journalism colleges in India, for their higher studies, or they can go into film making and media industry.

2.    Bookish Knowledge Not Required:

It is true, that while one needs to study and give exams in this course only, but for the most part the emphasis is on the practical knowledge. Group projects, presentations, getting to do the field work are more important here. But at the same time, one should not devalue the textual knowledge and give balanced attention to both. This course is more like a professional course and as such, it will teach by making the students actually work in that environment.

3.    Community Bonding:


One learns how to work with large groups and teams in this course. Since the ultimate aim is to communicate to the masses in a way everyone will connect, thus a lot of the courses in the degree of mass communication require big groups and team work. 

Monday 31 August 2015

How to get connected with masses?? Four Factors and An Example !!

We all know that mass communication is all about delivering a piece of news or information to the mass, and we all understand the importance of mass media in the today's world. There is not  a day without the awareness of what's happening in different parts of the world and we cannot imagine a day when media fails to update us.

How Maggi Got Connected, Disconnected and ....Connected !!

Communication is the essence of the media and the mass communicationcolleges in India teach the students different forms of communication which are used to reach out to the audience.

Here's a list of some of the conventional forms of simple communication and the ways in which media is using all of them.

·         Verbal communication: A verbal communication involves words, sound and language. It is used as a powerful component of mass media because public speaking always drives audience. The journalists and reporters are the examples of people who use verbal communication to deliver information.

·         Written communication: This is the traditional form of mass communication and it is evident from the popularity of newspapers since we-don't-remember when. A number of people still make masscommunication careers in the print media. The requirement of article writers for newspapers would never fade!

·         Visual communication: It is said that a visual memory lasts longest, way longer than the other kinds of memories created and hence, it is an excellent form of communication to transfer news. The pictures of a bus accident or the after-effects of a bomb blast are often combined with the verbal and written forms of communication to make the news understood better.

·         Non verbal communication: It is not typically used singly as a form of information in mass media, but generally is combined with other forms to give an added effect. It includes body language, signs, postures etc.


Thursday 6 August 2015

Basic skills required to be a great Journalist !

Best Journalism Graduate Schools

Journalism is a passion for many in this country. Thousands aspire to become a renowned journalist and pursue journalism courses to give a direction to their dreams. It is true that a good academic hold gives you a better position in this field; there are certain skills that you need to develop yourself in the course of time either by learning form experiences, or by polishing them with special efforts. If you master all the skills then you are sure to make it big in the big, varied world of journalism. Have a look at the skills:

Command over language
Whichever language you choose to specialize in, be it English, Hindi or any regional language, your grammar should be impeccable. Not only this, you should know how to play with words for which a strong vocabulary is imperative. Journalism is mainly about writing and comprehending and communicating news to various interest groups. The best journalism graduate schools expect their students to have a good grasp on language!  
 
Thorough research skills
A news need to be cultivated before it reaches the public. As a journalist, it is your duty to run an extensive research on your behalf before filing a story. Even if you do not have to file a story, you should always keep yourself updated with all the current news. You never know what even leads to an old news and you would always be ready with your facts and figures rather than referring to them at the last moment.

Ready for odd work hours
Events do not have a special time to take place. They can occur anytime, anywhere. You will need to have the spirit of working at any time needed and must be pro-active. Do not expect holidays like other career fields. Accept this fact that you would not have scheduled office timing or a holiday list like most other jobs. Some people find it challenging, but some succumb to tiredness and reluctance to work. It is up to you what you want for yourself!

You are ready to dive into the exciting world of Journalism if you have these skills in you. Admission in the top journalism colleges in India would too, be a cakewalk for all the aspiring journalists!

Wednesday 22 July 2015

Top Three Qualities of a Journalist !!!

Mass Communication Degree

I believe journalism is an exciting career option. One because, it’s not like those typical 9 to 5 office jobs restricted to your cubicle where you stay fixed at your computer screens and two because, it involves covering different news and information from different sections, and hence, it can never bring monotony.

Journalism is a part of mass communication degree and deals in various types of mass media- digital, print etc. Journalism is a platform where you can connect with the people through news and events of the world, help them gain their knowledge and drive them toward critical thinking about the important issues of the nation and the world.

But does journalism suit you? Are you made for such a course which is as dynamic as the world itself? Here’s a quick guide of the qualities that you should possess in order to become a good journalist.

·         Inquisitive: If you’re too curious about everything that goes around and you always have a nose for the origin and cause of an incident, you would excel as a journalist. Journalists are people who are tempted by a piece of information and stay inquisitive all the time!

·         Determined: Determination is one of the key features of a good journalist. You may fail a few times initially while trying to make a mark on the audience, but with experience, gradually you’ll understand how media industry functions. Staying determined for getting right information at the right time and right place will take you ahead.

·         Knowledgeable: The top journalismcolleges in india, apart from testing the communication and presentation abilities of students, also put entrances based on general knowledge. Knowledge is power and if you’re well versed with the global issues- social, political and historical, you already have an edge!

So if you are inquisitive, determined and knowledgeable, and the media industry fascinates you enough to make a career out of it, you’re good to go!