Mass communication is an integral part of our daily lives! We might consider it as a one-off event where a special program is organized to communicate to audience about a specific project for a specific cause- but mass communication, in several forms, has become an inseparable part of our day-to-day living.
People often mistake mass communication courses to be journalism courses –which are related to making public aware of the news and events of the world. But the fact is that mass communication is an umbrella of multiple smaller specializations in which the element of communication remains the same, but the ways and purpose of that communication alter. Check this list out!
• Advertisements: Advertising is the latent form of mass communication in which the organizers may or may not be physically communicating with the public but they are using different channels to initiate and enhance the purchasing behaviors into them.
• Journalism: As discussed above, journalism deals in bringing the news and events of the world to the people through print media and digital media. The international institute of mass media is one of the established names in teaching journalism to students.
• Public Relations: Advertising is saying you’re good while PR is getting somebody else to say that for you. Here, the mass communication is done in a manner that affects the public opinion about a product or a company. In PR, the media communicates the goodwill of an organization to the people.
• Political campaigns: This is the traditional example of mass communication where the communicators are physically addressing the public and are asking them to vote and support them. With the innovations in technology, digital political campaigns are also happening all around the world!
On the whole, mass communication activities are happening all around us and knowingly or unknowingly, we are playing the “mass” in a number of cases!
People often mistake mass communication courses to be journalism courses –which are related to making public aware of the news and events of the world. But the fact is that mass communication is an umbrella of multiple smaller specializations in which the element of communication remains the same, but the ways and purpose of that communication alter. Check this list out!
• Advertisements: Advertising is the latent form of mass communication in which the organizers may or may not be physically communicating with the public but they are using different channels to initiate and enhance the purchasing behaviors into them.
• Journalism: As discussed above, journalism deals in bringing the news and events of the world to the people through print media and digital media. The international institute of mass media is one of the established names in teaching journalism to students.
• Public Relations: Advertising is saying you’re good while PR is getting somebody else to say that for you. Here, the mass communication is done in a manner that affects the public opinion about a product or a company. In PR, the media communicates the goodwill of an organization to the people.
• Political campaigns: This is the traditional example of mass communication where the communicators are physically addressing the public and are asking them to vote and support them. With the innovations in technology, digital political campaigns are also happening all around the world!
On the whole, mass communication activities are happening all around us and knowingly or unknowingly, we are playing the “mass” in a number of cases!
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