Why Creativity is Important in Journalism?

When it comes to a career in writing there is perhaps only few things that one needs to keep in mind. First of all is that one must be able to write and write well at that. As a writer be it a journalist or book author or anything, one must be able to communicate with words. And thus the point for writing well is needed so that one can clearly and without confusing the reader;convey the meaning behind the write up.

In the past few years, there has been a turnaround for people wanting to join the writing industry. The flourishing of online media has opened up even more avenues for people to write and not just the print media. There are start-ups, blogging websites, personal blogs, and now even major print publishers have come up with online versions of their magazines and newspapers. This has resulted in a growing popularity for students to take up journalism and mass communication. 

And with so many people writing and blogging, the olden way of writing is quickly changing. Every article or write up is supposed to be more unique or different in some way or another. Although writing creatively is something that is inherent in oneself, but institutes like the Indian Institute of Mass Communication or other journalism schools teach help students hone these skills further. There is a reason that creativity is so important in the field of journalism. A writer’s ability to connect with readers, to write in such a way that it engages them, is what allows them to eventually succeed in their professional career. Especially in these days, with so many people having personal blogs and writing in their own style, being creative in how one writes, what one writes and how they present it is very important to think about.