Friday 10 July 2015

Functions of mass communication !!

In this faced paced world, it would be no exaggeration to say that communication to the masses happens on a minutely basis. Be it through the old-school mediums of mass communication like television, radio, or newspaper or through the latest and most happening medium of social networking websites, we are almost always communicating.

One of my friends who pursued her education from one of the best mass communication colleges in India explained to me the benefits of communicating in this era of technology:

top journalism colleges in India

1. Exchange of information
Oblivious of what’s happening in the world around me, I always get to know about the latest piece of news through social networking websites. The online blogs, comments coming directly from the people, real time images, etc. are some of the ways that make me appear more knowledgeable.

2. Exchange of opinions
Owing to the popularity of various social media platforms, even those people who hesitate to speak out in public, manage to freely share their opinions on online forums. My friend having studied in one of the top journalism colleges in India, regularly participates in such online discussions.

3. Cultural education
The popular blogging websites, global online social networks, and other online forums allow us to learn more about the cultures of different nations.  By vicariously experiencing the cultures and traditions of different states and countries, we naturally come to respect the right and raise our voices against the wrong.

4. Entertainment
Mass communication does not need to be boring. Some of the blogging sites that I follow post such ingenious, brilliant, and yet informative blogs that the entertainment bit is always taken care of. Sharing videos is also an extremely popular and creative way of communicating with the masses. And unless it’s based on a serious topic, they are almost always entertaining.

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