Mass communication is not limited to journalism !!

Mass communication simply refers to the act of communicating with a mass of people! But people often confuse mass communication with journalism. The fact is that both are closely related but there are still a number of differences between the two concepts.

There are multiple fields of Mass communication and Journalism is one such field. Mass communication is a wide concept involving the delivery any type of message whereas journalism is specifically about delivering the news and information of the world to the people. Journalism takes support of print media and digital media to do so.

If you also were under the impression that mass communication careers revolve around being journalists and reporters and carrying mikes in your hand to deliver news and events of the world, here’s a list of some of the other fields of mass communication that you can take up as professions.

·         Advertising: If you think about it, advertising also involves reaching out to mass. The motive here is different but the concept remains same- making public aware of something- here, products and services. So give the creative side of your brain a chance and try making ads!

·         Public Relations: It is not as straightforward as advertising, but on the same lines, works around promoting a product or an organization. Unlike advertising, PR is an earned media and here you have to convince the reporters and editors that you’re good. A positive media attention is what’s required.

·         Social media: In the era of internet, what could be better than digital as a tool to reach out to audience? Facebook and Twitter have become the parts and parcels of our daily lives. So if you’re technologically savvy and are comfortable enough to interact with audiences, profiles like social media strategist would do a lot of good to you!

So even if you’re not good with news and information, there’s a lot that you can do with a mass communication degree.