The role and responsibility of media in today’s Society

The etymology of the term ‘Media’ goes back to medium which is any channel through which something is carried out. Media is nothing but any way of mass communication and reaching out to a large group of people.  The origin of media was through print mediums which were newspapers journals, magazines or books but now with the technology so advanced media now covers every possible source such as TV, radio, movies and most importantly internet. The major role of media in today’s world is help people obtain the right perspective through news and form an opinion about it.

It has been well said that media is the voice of the free world. People speak through media and also listen from it. It watches over the democracy and questions everything that is going on in the society and policies for their betterment. While the politicians create a ruckus media stands in their way making counter arguments in the defence and curiosity of people. Any type of change required in the society which needs the attention of the masses is being brought through them.

The social media has also joined in the battle where most of the prominent people are also voicing their opinions on day to day basis which reaches the people in seconds and everyday has some new discussion open forward. The students who would like to make this change and work for the betterment f the society should pursue mass communication courses from good universities. The ethics and morals associated with the media are huge, as it has been well said that’ with great power comes great responsibility.  

In this globalised world everyone is well informed, thanks to media. There is still a lot of scope for improvement and that can be brought by a legit system this fourth pillar of democracy works through. More and more students should try to become the part of this industry as they are the ones who can shape a better future for the country and world at large. 

Understanding the concept of Mass Comm and its responsibilities

Media is the section of society or better to say the industry which  is largely responsible for making the news from around the globe to reach a mass audience. This is not just a job but as a matter of fact a responsibility to conduct with due diligence and  within the ethical boundaries of the work position. Media has been regarded as the fourth pillar of democracy in the all the democratic and free nations of the world, the other three being legislature, executive and Judiciary. While all the other institutions of democracy ensure the smooth running of governance and law and order inside the country, the media ensures that the words of world reach the people and vice versa.

The courses in mass communication and journalism has been around in the premier universities of India since long. It is one of the major career paths students have chosen in the recent times which has  contributed to the news organisations in a large manner. It is considered as one of the most reputed courses across the world as the professionals require a lot of merit and potential to make their way up to the top. The incidents reported from around the world through any form of media i.e print media, television or internet make a global impact instantaneously. With such speed of mass communication the work done on it has to be be very specific and informative so that the people at the receiving end have enough information to process their opinions.

The best colleges for mass communication in India teach their students, how to be morally and ethically be bound to their profession and do justice to such a reputed job. The basic education in journalism is very important before making your way into the big field and the Indian universities who offer this course has done a commendable job producing numerous stalwart journalists in India.

The status of media: Why and How?

Mass communication has taken over the world and any place which has  a respect for free speech, media is the most powerful pillar of the democracy.  In the recent times we have seen examples across the world where an array of powerful journalism has led to severe changes across the world. Taking examples from the leading democracies of the world, India and America, the strength of mass communication has been depicted and observed by people from all walks of life.

The question arises what has made media such a powerful industry. The simple example is the quality of education the individuals have gained to reach to their respective positions. Anyone who has reached to the heights in media and journalism, however easy and glamorous it may seem to the viewers or the audience, people walk tough roads to reach there. The journey of such careers begin with courses in mass communication and journalism. These courses are now available in almost all the major universities across the country. These universities train the students about the ethics of journalism and the technical advancements in the world of media.

There are some great colleges for Mass communication and Journalism in India. The Jawaharlal Nehru University, Delhi University and Jamia Millia Islamia are some of the universities who have best colleges for mass communication and journalism. There are numerous leading examples of people from these universities who went on to become the face of their respective organisation with their hard work, Uniqueness and talent. The media has the power to change the world, and if used appropriately can work wonders in the pre existing scenario. It is very important for youngsters to be more and more aware about journalism as a career and learn more about it, in terms of the ethics , morals and the technicalities involved.

Benefits of Mass Communication

In this global age of information, studying Mass Communication can bear fruitful results. Before opting for it, you must understand what exactly is this course? Mass Communication is education related to communication, which you can either pursue at graduation level or post-graduation level. It requires rigorous practical work and in-depth understanding of each subject.

Mass communication and journalism comprises six-core subjects- Journalism, Video Production, Audio Production, Advertising, Event Management and Public Relations. Each one is an extensive field in itself and needs proper dedication. Journalism is further divided into Print Journalism and Electronic Journalism. Here you would get to learn the skills of reporting, writing and editing stories that are happening in the world. In audio and video production, most colleges impart theoretical knowledge, added with practical skills of handling equipment like video camera, still camera, editing Software and audio recording equipment.

Best colleges for mass communication in India helps in adding some more depth to your knowledge of the market, as Advertising is a popular core, which is taught as a part of course. One such college is AAFT- Mass Communication where you can study in the best way possible, and those who want to get into advertisement agencies can opt for this course to polish their skills. They get to learn little bit of marketing along with how a typical ad agency functions and the practical knowledge may also include designing an ad campaign. Some students get into Event Management, where they get to learn how corporate events mainly are organized and the typical task involved. And the most popular of all, Public Relations or PR is all about different people a company needs to maintain a cordial relationship with. It is just not the consumers but also dealers, government, employees, etc.

Thus Mass Communication is a broad course where you get to learn a lot. It is not only confined to getting you jobs in the media especially electronic media, but a lot more. Basically studying Mass Communication involves knowing about all the aspects of communicating with the masses where masses are large number of people. You must know the key benefits of taking up this course and decide your career accordingly. 

Level up these skills to become the new age journalist

From the older times to today’s age, the journalists are supposed to have these three indispensable qualities- meticulous details, a dynamic character and a go getter in all kinds. The whole concept of new age journalist is pretty wide and demands greater level of attention.

There would always be something to learn and discover in this field. If you are keen on building a journalism career, strive for new skills always and pave your way in this. Let us take a look at the skills-

•General awareness about the world: An aspiring journalist should be aware of the happenings around the world, nation and community. Your everyday conversations would consist of the news about it all and requires you to be abreast with apt information. Hence, ensure that you keep yourself aware in the process and grasp whatever information you can from multiple sources.

•Research skills: Absolutely essential, a new age journalist should have the nose for news and ability to research well on it. Recognizing the credible news to present to the audience is vital. You can’t just keep the people misinformed. Hence, develop on your researching skills and make use of it in the professional world.

•Writing and multimedia skills: A journalist should have an adept approach towards writing and disseminating information to its audience. Language should be polished and simple to comprehend. Creating content is not easy. But if you do, it should be eye grabbing enough. For this, multimedia and digital skills go a long way in the current scenario. The right image, text, video or GIF is the new day’s journalist’s job to identify and send through.

If possible, reinforce your academic knowledge by enrolling to the Top journalism colleges in India and learn the new dynamics of journalism. It is one challenging yet exciting field, so do your best. 

Questions That Boggle Every Journalism Aspirant

Academic courses have almost taken a backseat, and professional courses are too much in demand. Kids these days are more informed and driven over passion. They would rather convert their passion to profession than letting it die a stale death. Of all the courses, journalism is one stream that students have chosen widely. Every year almost 10,000 kids appear for mass communication entrances, and the rising numbers have created a cut-throat competitive scenario out there. However, there are millions of questions that cross minds leaving them confused.

•Whether fees is affordable or not? This is an obvious question since these courses are a tad bit expensive. If your parents aren’t in a situation to pay the fees, try and look for education loans. Or maybe you can borrow money from a close relative and repay them in installments.


•Am I ready for 24x7? – Jobs in media line are dynamic. They are not stringent corporate jobs that go 9 to 5. Being a journalist is a “full time job”, and there might be days when you will go sleepless. But the rewards are endless. After all, pleasure comes with a price.

•Do I good need speaking skills? – Of course! If you are shy to go up on a stage, how will you interview people during talk show, or address the entire nation while covering breaking news. In journalism colleges in India you will get tons of opportunities to participate in debates, speeches, talk shows etc. Do not shy away from them. Develop leadership skills.

•Is brushing up general knowledge necessary? – Yes, it certainly is. Being a journalist you need to have an unbiased prerogative, yet in depth knowledge on various topics. You need to know what is happening, at least in your own country. You should also have the knack to cull out information from legal sources possible to position your story strongly.

And yet the most important question – should I follow my dream? Certainly, for dreams keep us alive. Start applying for mass communication colleges in India and do not look back.

The Rising Need for Responsible Journalism

           “The courage in journalism is sticking up for the unpopular, not the popular.”

On one hand media has risen to attain new heights, but has been forced to fall in the trap of regular controversies, masalas, and biased journalism. Rather than digging deeper and showcasing the truth, the channels have nothing better but to portray biased opinions, and making hill out of nothing. Issues that need prior attention are sidelined and baseless topics get more attention. And even if a case has been taken up rather judiciously, it progresses from page one to last, losing the essence and the limelight.  It doesn’t end here – media is often shown throwing biased opinions on one topic than showcasing just the main news, aggravating the issue and selected group of citizens furthermore.

However the hope hasn’t died yet. There are revolutionary journalists trying to create a better world and a better news-cape for people. There are tons of people who believe in the power of journalism and are striving to add to the revolution media has created. The need of the hour is to have responsible journalists who understand the importance of adding a human touch to journalism and not perturbing people over sensitive issues. Those journalists who have the courage of portray own thoughts and truth after researching thoroughly on the subject. Stories that are printed or broadcasted should have balanced context and should not be born out of lies. Journalists cannot guarantee truth – nobody can, but if you are covering a piece you need to have your facts correct.

Inflicting harm on people is the last thing you would want to do. And even if your article creates a stir, you need to have the guts to own it up. Be accountable for what you do and learn to take its responsibility than throwing attitude in the air. The face of media is changing in our country. In fact we are regarded as “world’s most linguistically diverse news landscape,” with over 100 24x7 news channels, dailies and other mediums. Become a part of this revolution by pursuing journalism courses in Delhi from leading colleges.