4 Fields of Mass Communication

Media is the one of the four pillars of a democracy. It enables the populace of a state to transfer and receive the essential information about the internal and external affairs. It unites countries and humankind in general to educate, inform and entertain the masses.

Worldwide connectivity empowers the individual and various groups with the help of a syndicated global structure about the world order and systems. Mass communication and journalism are studies of how the masses interact and mange everyday life in unison. 4 fields of mass communication

Advertising
Advertising is the study and practice of informing the public about products and services offered by the various segments of the society. It penetrates the domestic, national and international barriers to inform the public on advancements, innovations and discoveries that facilitate the individuals with the necessities of the progressive society.

Numerous agencies around the word take responsibility to acquaint the layman with production and service based enterprises. Advertising is subject to consistent revolutions in the wake of the exponential growth of our society. As humans have evolved, the need for entertainment has increased which has created opportunities for individuals and groups to come together and grow simultaneously.

Journalism
Events that have consequences across the oceans influence the lifestyle of the common man. There was a time when news of relevant events would reach the concerned public by the time preventive steps could not be taken. With the arrival of digital journalism, we have gained access to events in the remotest areas of the globe with minimal delay. News of interstellar discoveries or terror attacks travels around the world in seconds.

Journalism is the systematic process of gathering, collating, verifying, editing and presenting through media in the form of news. Through the mediums of newspapers, news channels, radio stations and recently smart phones, Journalism is exploring bounds we didn’t even think of.

Public Relations
Thousands of languages are spoken around the world and the interests of the groups and ethnicities differ even in small states. For effective collaboration a certain amount of public value

Public relations (PR) are the study of effectively communicating and spreading information between individuals or organizations and the public. It may be individuals or organizations gaining exposure to their audience using topics of interest and relevance. PR is differentiated to advertising or marketing by its virtue of coverage without a fee.

Broadcasting

A few centuries ago, people would embark on journeys and their whereabouts would be lost forever in certain cases. With the invention of phones and now smart phones, tracking the whereabouts is quite simple.

Broadcasting is the process of distributing audio or visual content to masses through telecommunication technologies. Radio, TV and internet have opened up spaces for everyone to communicate personal and organizational content. Especially, the internet is the biggest medium to connect, interact and broadcast.

 One can choose between numerous of professions in the field of mass communication. Some of the best mass communication colleges offer courses that enable you to get awesome jobs!

Who should opt for journalism?

One of the most sought after professions today is the field of journalism. The academic background is no hindrance for any aspiring individual as anybody can opt for this course. However, merely pursuing this course/degree does not ensure a successful career in the same. To have a chance at establishing a successful and satisfying career in this field an individual should possess certain skills. Take a look at them in order to discern if this career is apt for you or not.

1) Writing prowess
Considered to be one of the most important skill for all aspiring journalists, having decent writing skills will determine whether you will excel in this field or not. All mass communication courses lay enormous importance in this aspect of the course.

2) Analytical and logical thinking skills
What distinguishes a good journalist from an average one are the presence of analytical and logical thinking skills. Having a critical bent of mind is essential for aspiring journalist to filter the important and crucial news from non-essential ones.

3) Be updated and active on all social platforms
Being the age of internet, social media has become an essential and prominent platform for the circulation of news. All potential journalists should be well versed with the ways of social media to have an upper hand in the world of media.

Apart from an incredible amount of passion and zest for this field of career, if you think you possess the above mentioned skills, then definitely opt for a course in this area. Among the various colleges and institutes available to take your pick from, AAFT School of Mass Communication and Journalism is one of the best. Explore their course and curriculum in order to make the right career choice.

Towards the field of Journalism and Mass communication

It is pretty evident how the face of journalism has evolved over the last few years. From complete traditional print news to now all things social and digital; this phase of Journalism has attracted many young individuals who want to pursue this for a living.

As much as it looks attractive from outside, it is actually quite challenging at the same time. However, the older forms of journalism have not completely receded away but the new forms demand a whole new skill set due to the change in approach.

Popular international institutes of mass media often give importance to new skills while selecting a student for their college. The contemporary times demand a ‘new day journalist’ who is smart and empathetic at the same time. The skills that many institutes and news channels ask for are as follows-

•Content curator: The new age journalist should be able to garner potential news from all nooks and corner. News that is worthwhile, credible and can bring a change. The idea is to generate good content for all forms of audience across all mediums- offline and online. If the content curation is good, the audience is going to stick around in this high competition times that will benefit the organization in the end.

•Tech and multimedia savvy: Considering that the last few years have been periods of transitions, the change in news dissemination has transitioned equally. Majorly, the news is posted online in the forms of videos, texts, creative graphics and GIFs to garner possible attention. Hence, being tech and multimedia savvy becomes an indispensable of a skill that is required to build an edge over others.

If you are keen to create big in the new Journalism sphere, then enroll to a good journalism college in India and make a difference with your work and knowledge.

Weighing the Pros and Cons of Journalism Career Path

Journalism and mass communication has come a long way since its inception in early 19th century. The most unique thing about this sector is that its growth has always been on an upward curve right from the beginning. With the advent of social media and crowd sourcing, it has opened many career avenues for youngsters who have penchant for writing, broadcasting, filmmaking, and researching. A career path in journalism may not guarantee you big bucks but it definitely guarantees many followers on Twitter and Facebook.

Like any other field, journalism comes with its own set of advantages and disadvantages. If you are planning to get enrolled in any journalism course in India, please read all the pros and cons in detail.  

Pros: 

•Mass media has a wide reach and any important news in the hand of media channels spreads like wildfire in a swish. This platform has global reach, which is why it provides ample of career opportunities as well.

•It is an excellent avenue for those who like writing. Be it the social media content, print, or radio broadcast, everything works on good content on mass media. There are several good mass communication colleges in India that prepare students to excel in the art of writing.

•It serves as an educational source of information. News channels aim to present facts and figures in an engaging manner so that they can get the maximum attention from audience.

Cons: 

•In today’s time, the biggest flaw in the field of journalism is presenting reality in a distorted manner. “Conflict of interest” is common to media houses these days as they are supported by corporate, big publishing houses, and politicians

•Journalism is no nine to five job. One has to be active round the clock to chase the right news. Deadlines are always close and pressure is always high.  

•When news channels run short of important news, they grab almost anything to make headlines. Unfortunately, many news channels have turned into a circus show rather than a journalistic entity in recent times.

The role and responsibility of media in today’s Society

The etymology of the term ‘Media’ goes back to medium which is any channel through which something is carried out. Media is nothing but any way of mass communication and reaching out to a large group of people.  The origin of media was through print mediums which were newspapers journals, magazines or books but now with the technology so advanced media now covers every possible source such as TV, radio, movies and most importantly internet. The major role of media in today’s world is help people obtain the right perspective through news and form an opinion about it.

It has been well said that media is the voice of the free world. People speak through media and also listen from it. It watches over the democracy and questions everything that is going on in the society and policies for their betterment. While the politicians create a ruckus media stands in their way making counter arguments in the defence and curiosity of people. Any type of change required in the society which needs the attention of the masses is being brought through them.

The social media has also joined in the battle where most of the prominent people are also voicing their opinions on day to day basis which reaches the people in seconds and everyday has some new discussion open forward. The students who would like to make this change and work for the betterment f the society should pursue mass communication courses from good universities. The ethics and morals associated with the media are huge, as it has been well said that’ with great power comes great responsibility.  

In this globalised world everyone is well informed, thanks to media. There is still a lot of scope for improvement and that can be brought by a legit system this fourth pillar of democracy works through. More and more students should try to become the part of this industry as they are the ones who can shape a better future for the country and world at large. 

Understanding the concept of Mass Comm and its responsibilities

Media is the section of society or better to say the industry which  is largely responsible for making the news from around the globe to reach a mass audience. This is not just a job but as a matter of fact a responsibility to conduct with due diligence and  within the ethical boundaries of the work position. Media has been regarded as the fourth pillar of democracy in the all the democratic and free nations of the world, the other three being legislature, executive and Judiciary. While all the other institutions of democracy ensure the smooth running of governance and law and order inside the country, the media ensures that the words of world reach the people and vice versa.

The courses in mass communication and journalism has been around in the premier universities of India since long. It is one of the major career paths students have chosen in the recent times which has  contributed to the news organisations in a large manner. It is considered as one of the most reputed courses across the world as the professionals require a lot of merit and potential to make their way up to the top. The incidents reported from around the world through any form of media i.e print media, television or internet make a global impact instantaneously. With such speed of mass communication the work done on it has to be be very specific and informative so that the people at the receiving end have enough information to process their opinions.

The best colleges for mass communication in India teach their students, how to be morally and ethically be bound to their profession and do justice to such a reputed job. The basic education in journalism is very important before making your way into the big field and the Indian universities who offer this course has done a commendable job producing numerous stalwart journalists in India.

The status of media: Why and How?

Mass communication has taken over the world and any place which has  a respect for free speech, media is the most powerful pillar of the democracy.  In the recent times we have seen examples across the world where an array of powerful journalism has led to severe changes across the world. Taking examples from the leading democracies of the world, India and America, the strength of mass communication has been depicted and observed by people from all walks of life.

The question arises what has made media such a powerful industry. The simple example is the quality of education the individuals have gained to reach to their respective positions. Anyone who has reached to the heights in media and journalism, however easy and glamorous it may seem to the viewers or the audience, people walk tough roads to reach there. The journey of such careers begin with courses in mass communication and journalism. These courses are now available in almost all the major universities across the country. These universities train the students about the ethics of journalism and the technical advancements in the world of media.

There are some great colleges for Mass communication and Journalism in India. The Jawaharlal Nehru University, Delhi University and Jamia Millia Islamia are some of the universities who have best colleges for mass communication and journalism. There are numerous leading examples of people from these universities who went on to become the face of their respective organisation with their hard work, Uniqueness and talent. The media has the power to change the world, and if used appropriately can work wonders in the pre existing scenario. It is very important for youngsters to be more and more aware about journalism as a career and learn more about it, in terms of the ethics , morals and the technicalities involved.

Benefits of Mass Communication

In this global age of information, studying Mass Communication can bear fruitful results. Before opting for it, you must understand what exactly is this course? Mass Communication is education related to communication, which you can either pursue at graduation level or post-graduation level. It requires rigorous practical work and in-depth understanding of each subject.

Mass communication and journalism comprises six-core subjects- Journalism, Video Production, Audio Production, Advertising, Event Management and Public Relations. Each one is an extensive field in itself and needs proper dedication. Journalism is further divided into Print Journalism and Electronic Journalism. Here you would get to learn the skills of reporting, writing and editing stories that are happening in the world. In audio and video production, most colleges impart theoretical knowledge, added with practical skills of handling equipment like video camera, still camera, editing Software and audio recording equipment.

Best colleges for mass communication in India helps in adding some more depth to your knowledge of the market, as Advertising is a popular core, which is taught as a part of course. One such college is AAFT- Mass Communication where you can study in the best way possible, and those who want to get into advertisement agencies can opt for this course to polish their skills. They get to learn little bit of marketing along with how a typical ad agency functions and the practical knowledge may also include designing an ad campaign. Some students get into Event Management, where they get to learn how corporate events mainly are organized and the typical task involved. And the most popular of all, Public Relations or PR is all about different people a company needs to maintain a cordial relationship with. It is just not the consumers but also dealers, government, employees, etc.

Thus Mass Communication is a broad course where you get to learn a lot. It is not only confined to getting you jobs in the media especially electronic media, but a lot more. Basically studying Mass Communication involves knowing about all the aspects of communicating with the masses where masses are large number of people. You must know the key benefits of taking up this course and decide your career accordingly. 

Level up these skills to become the new age journalist

From the older times to today’s age, the journalists are supposed to have these three indispensable qualities- meticulous details, a dynamic character and a go getter in all kinds. The whole concept of new age journalist is pretty wide and demands greater level of attention.

There would always be something to learn and discover in this field. If you are keen on building a journalism career, strive for new skills always and pave your way in this. Let us take a look at the skills-

•General awareness about the world: An aspiring journalist should be aware of the happenings around the world, nation and community. Your everyday conversations would consist of the news about it all and requires you to be abreast with apt information. Hence, ensure that you keep yourself aware in the process and grasp whatever information you can from multiple sources.

•Research skills: Absolutely essential, a new age journalist should have the nose for news and ability to research well on it. Recognizing the credible news to present to the audience is vital. You can’t just keep the people misinformed. Hence, develop on your researching skills and make use of it in the professional world.

•Writing and multimedia skills: A journalist should have an adept approach towards writing and disseminating information to its audience. Language should be polished and simple to comprehend. Creating content is not easy. But if you do, it should be eye grabbing enough. For this, multimedia and digital skills go a long way in the current scenario. The right image, text, video or GIF is the new day’s journalist’s job to identify and send through.

If possible, reinforce your academic knowledge by enrolling to the Top journalism colleges in India and learn the new dynamics of journalism. It is one challenging yet exciting field, so do your best. 

Questions That Boggle Every Journalism Aspirant

Academic courses have almost taken a backseat, and professional courses are too much in demand. Kids these days are more informed and driven over passion. They would rather convert their passion to profession than letting it die a stale death. Of all the courses, journalism is one stream that students have chosen widely. Every year almost 10,000 kids appear for mass communication entrances, and the rising numbers have created a cut-throat competitive scenario out there. However, there are millions of questions that cross minds leaving them confused.

•Whether fees is affordable or not? This is an obvious question since these courses are a tad bit expensive. If your parents aren’t in a situation to pay the fees, try and look for education loans. Or maybe you can borrow money from a close relative and repay them in installments.


•Am I ready for 24x7? – Jobs in media line are dynamic. They are not stringent corporate jobs that go 9 to 5. Being a journalist is a “full time job”, and there might be days when you will go sleepless. But the rewards are endless. After all, pleasure comes with a price.

•Do I good need speaking skills? – Of course! If you are shy to go up on a stage, how will you interview people during talk show, or address the entire nation while covering breaking news. In journalism colleges in India you will get tons of opportunities to participate in debates, speeches, talk shows etc. Do not shy away from them. Develop leadership skills.

•Is brushing up general knowledge necessary? – Yes, it certainly is. Being a journalist you need to have an unbiased prerogative, yet in depth knowledge on various topics. You need to know what is happening, at least in your own country. You should also have the knack to cull out information from legal sources possible to position your story strongly.

And yet the most important question – should I follow my dream? Certainly, for dreams keep us alive. Start applying for mass communication colleges in India and do not look back.

The Rising Need for Responsible Journalism

           “The courage in journalism is sticking up for the unpopular, not the popular.”

On one hand media has risen to attain new heights, but has been forced to fall in the trap of regular controversies, masalas, and biased journalism. Rather than digging deeper and showcasing the truth, the channels have nothing better but to portray biased opinions, and making hill out of nothing. Issues that need prior attention are sidelined and baseless topics get more attention. And even if a case has been taken up rather judiciously, it progresses from page one to last, losing the essence and the limelight.  It doesn’t end here – media is often shown throwing biased opinions on one topic than showcasing just the main news, aggravating the issue and selected group of citizens furthermore.

However the hope hasn’t died yet. There are revolutionary journalists trying to create a better world and a better news-cape for people. There are tons of people who believe in the power of journalism and are striving to add to the revolution media has created. The need of the hour is to have responsible journalists who understand the importance of adding a human touch to journalism and not perturbing people over sensitive issues. Those journalists who have the courage of portray own thoughts and truth after researching thoroughly on the subject. Stories that are printed or broadcasted should have balanced context and should not be born out of lies. Journalists cannot guarantee truth – nobody can, but if you are covering a piece you need to have your facts correct.

Inflicting harm on people is the last thing you would want to do. And even if your article creates a stir, you need to have the guts to own it up. Be accountable for what you do and learn to take its responsibility than throwing attitude in the air. The face of media is changing in our country. In fact we are regarded as “world’s most linguistically diverse news landscape,” with over 100 24x7 news channels, dailies and other mediums. Become a part of this revolution by pursuing journalism courses in Delhi from leading colleges.

How to Crack Interviews for Journalism Courses?

Media has always had the power to penetrate deeper into things and broadcast issues that need immediate attention. In India, the face of media has transformed 360 degrees over the past few years – to the extent that the nation stands at the focal point, addressed as “world’s most linguistically diverse news landscape.” The changing landscape has attracted tons of aspirers to join the revolution and take the movement ahead. However, most get stuck at the interview level of the entrance examination. Thus this blog shall talk of a few tactics one should remember to ace interviews at mass communication colleges in India:-

1.First question 90% of the time remains a personal one where you may face liners as “why do you want to pursue this”, “it’s a challenging job”, “why this college”, “how do you see your future” etc. These questions need to be addressed honestly, yet tactfully. Avoid answering in a pattern that attracts counter questioning. Do not sound confused or stay mum while they keep looking at you.

2.If counter questioning happens (which in most cases will) do not lose your calm. Stay gentle and answer all the questions with confidence. It will position you as a person who is ready to tackle and overcome challenges and is confident about decisions.

3.You should not lose your command over the language. Good listening and speaking skills will do wonders for you here.

4.Most importantly, you should have current and past political and social facts on tips. Current affairs need to be given special attention.

5.Avoid giving answers that have loose ends or are baseless. Do not fumble and place trust on yourself. Let your work compiled in a portfolio speak louder about you.

These tips come in handy for students who wish to ace interviews and study journalism courses in India from the best colleges. Do not fret over what might happen. Rather keep your dream as the goal, and everything else shall fall in place.

What all traits one must have to peruse a course in journalism?

Journalism is a highly demanding career because it requires one to do extensive research work, travel distant places to find stories, and narrate all these stories in the most engaging way. Often news editors look for journalists who can look at world issues from different political and cultural perspectives so that they can present a neutral viewpoint to general public.  A person who aspires to be a journalist should not be opinionated and have knowledge about every news, which is of public interest. If you have a degree in humanities or social sciences and an inclination towards journalism then you can think of getting a masters degree from premiere mass communication colleges in India.

Besides a degree, attitude and aptitude are those two things that a person must possess to make a successful career in journalism. As a journalist, one should keep public interest and global general affairs in mind. The person must have hunger for knowledge and an ability to critically think about it.

Journalism is not just about flashy headlines and breaking news. A good journalist always takes a plunge to tell true stories regardless of the platform. The news stories should be high on content, bring awareness among general public and most importantly shake authorities to do something about the present situation. One may not learn all this by doing some journalism courses in India or abroad. It requires sheer hard work and experience to do quality work in this field.  

In past few decades, various forms of journalism courses have also emerged such as photo journalism, data journalism, journalism for social change, and documentary based journalism. If you are particularly good at one of the skill set such as photography, shooting, or writing then one can make a career in the above mentioned fields.

Everything you need to know about mass media and journalism

The term mass communication simply signifies establishing communication with the masses. Whenever somebody hears the word mass communication, the very first thing that pops in their head are newspapers, Press releases, news channels, and radio broadcasts.  Someone who is involved in the field of mass communication deals with a larger audience through all these mediums and brings forth the intricate realities of the society.  

As a journalism and mass communication student, one should always aim to effectively communicate with the audience and know how to access, analyze, and strategize the news. Mass communication is a vast field that encompasses exhaustive career opportunities. One can go into print media, ad agencies, newspapers, magazines or radio& TV communication, or social media that are the emerging new age form of communication.

If you are somebody who has good command over language, have the ability to communicate effectively and have the ability to present stories in an engaging way then journalism and mass communication can be a great career path for you.

There are many colleges of mass communication in India that provide quality education to the students and encourage them to dig deeper into the subjects so that they can come up with great stories. Studying with great classmates and under the supervision of experienced faculty push students to go beyond their comfort zone and deliver the performance, which is actually required in this field. During the course of their graduation degree, they watch various documentaries, manage newsletters, collect stories, and maintain projects that helps them polish as a journalist.

As rightly said by Anne Morrow Lindbergh that, “Good communication is as stimulating as black coffee, and just as hard to sleep after."

A good journalist should always put efforts to surpass his/her set benchmarks to deliver best news to the audience. Over the years their performances start getting better with the experience. 

Reasons to study journalism and mass communication

Youth of today is largely attracted towards a career in journalism. In fact, it would not be wrong to say that a career in journalism has become one of the most prestigious professions these days. There are innumerable job and career opportunities in this field from writing, editing, broadcasting to reporting and photography, that one can explore. It’s not just the availability of jobs that has made this profession a preferred choice among students. High salaries and excellent remuneration is also a major reason why more and more students are taking up journalism as a career.

Studying journalism opens doors to a number of careers where students can showcase their skills and creativity. The best colleges for mass communication in India offer courses in journalism at graduation and post-graduation level. Enrolling in any of these colleges for a degree or diploma course help aspirants learn all that they need to make their mark in the world of journalism. From history of journalism to the working environment and strategies used by journalists, students get a chance to gain complete knowledge on all aspects before they take up their first job. Excellent infrastructure, comprehensive curriculum and a team of experienced teachers available at top colleges help students get the maximum from their degree course.

A degree course in journalism from a reputed institute surely opens an array of job opportunities for all those who wish to make a career in this exciting field. Though a degree course is good enough to get a decent job, students also have an option to enrol for a master’s program for career advancement. Journalism and mass communication courses are available at post-graduation level, which are best for all those who want to specialize in a specific area of journalism. Enrolling in any of these courses will further increase your chances of getting high-pay job just at the beginning of your career.

Keep the skills polished!

The industry of Journalism and Mass communication is a pretty intriguing facet in India. From calling them the intelligent and cultured people to blaming them for rubbish reportage; the sector never falls short of amusing adjectives that they get described upon.

Despite the adjectives, to break into the Mass communication field, one has to undergo the grilling process from being a novice to a credible master on television.

Taking the first step is all that matters and eventually, we all learn our way.

Here is the list of advices you can use up to materialise and use it to your way:

•Networking and communication: In the field of Journalism and mass communication, the foremost skill that is imperative is how well you can communicate yourself to the world and your audience. Many mass media courses from AAFT pick students who are well spoken. Outer appearance really makes a difference! This field is all about good networks, and so it will require you to network well with fellow journalists by communicating your ideas and thoughts. So enhance your verbal skills and be more verbal.

•Reading: Whether you are pursuing or are already in this mass media field, you need to be well aware with whatever is happening around the world; ranging from politics to civic to international issues. Everything must be sorted and well versed. The key to polish yourself in this is by reading national dailies and news magazines. Refer to digital websites for more opinion based articles and editorials. Scour through the language in the newspapers, magazines and websites extensively day and night. Gain as much as knowledge as you can; because it is going to bring you benefit only.

The best colleges for mass communication in India often root for comprehensive framework of innovation and creativity and also preferably look for a curious aspirant. Hence, keep your skill set polished and fulfil your dreams. 

Build a creative career!

Students these days take up courses that are different from the usual. Education and career related to the varied sectors of media, from text, audio, video, digital and more have become very popular. The young generation is more interested in exploring their passions and is not afraid to take risks. This has especially been a boon to those who want to make a career in the creative fields that were, up until now dismissed as mere hobby courses.

With introduction of internet and subsequently the digital media, the category of media to more than just print and television has widened. One can take up a mass communication and journalism course to gain important knowledge of this industry. AAFT- Mass Communication is one of the best institutes to pursue this course in the best possible way.


Any International institute of mass media can offer mass media courses but only a reputed one will provide appropriate education. Same goes for the respected section of mass media- journalism. It is one of the few areas where students who wanted to pursue a career in the creative industry can build a great career. It allows such people a way to earn a living and at the same time be able to do want they like.

The fact that journalism is considered to be a noble and good profession by parents and employers alike is a big reason for the popularity of mass communication and journalism. This course teaches one to learn about different forms of journalism, its history, where it is now and how to become good mass media student. If one likes to read and write, loves to travel the world and put their opinion out there, then this course would be perfect for them. Take up the course of your interest and shine out!

5 Novels Every Journalism Student Should Read

“The habit of reading is the only enjoyment in which there is no alloy; it lasts when all pleasures fade.”
                                                   -Anthony Trollope

Journalism and Literature are two subjects that almost go hand in hand, thanks to the main idea behind them – writing. The interests of the subject matter intermingle together in a compelling way. In fact there are so many established journalists and the ones in making who have pursued literature first and journalism later to have the best of both worlds. The parallel between the two is to get hands on a few books that either tell an enchanting tale of the world at once or prepare the writer within you for storytelling!

Here are a few books that every student pursuing journalism and mass communication courses should read at least once:-

1.The Art and Craft of Feature Writing – Written by William Blundell, the novelist charts how to write long, in-depth stories that keep the readers engaged. Blundell shows how they overcame the challenge of writing engaging content at Wall Street Journal.

2.Bel Ami – Beautifully written by Guy De Maupassant, the narrative talks of a former military man who somehow becomes a journalist through manipulation and other means that are unprofessional. His career graph attains new heights only because of acts such as preying on successful women.

3.In Cold Blood – This novel by Truman Capote is said to be the masterpiece in narrative journalism. The novelist expresses an account of a small town quadruple murder with masterful strokes and details that sends chills down the spine.

4.On Writing Well – William Zinsser through this book expresses the basic fundamentals of writing and how to connect with readers. He tells the value of concise and conversational sentences made of precise word. He talks about keeping the sentences simpler yet precise to connect with readers.

5.Berlin Diary – This book is the first hand account of rise of Nazi as witnessed by journalist William Shirer. Rewritten from Shirer’s CBS radio and diary, the novel conveys dilemma and reality of beginning of World War II and talks of the daunting courage of a reporter at work.

Here are the few exclusive picks that students studying in mass communication colleges in India should get their hands on and derive life lessons. 

Want to make a career in journalism?

Journalism has emerged as one of the fastest growing career fields. We all have heard of the very famous phrase, ‘’ pen is all time powerful than a sword’’. Well, it holds very true and is the basics of journalism profession. Today we get know about all happenings from across the world, be it about politics, sports, science, educational or natural events. How do we get all this information? Well, it is through journalists who investigate, analyse and report news from around the world through various mass communication channels (television, radio, newspaper and social media).  

For all those who have an interest in working in this field job and career growth opportunities are many. Aspiring journalists should take the first step towards their career by taking some formal education.  There are a number of prestigious colleges that offer AAFT journalism courses in India. These courses are available at graduation as well as post-graduation level. A three year degree program at the bachelor’s level is the best and often the most preferred career path for all those students who wish to make a career in journalism. Besides this, students can also go for a diploma course in journalism, which is offered by many college and universities. After doing graduation, students can also opt for higher studies and go for a master’s degree program to broaden their knowledge about this field.

To increase chances of having a great career in journalism and mass communication, there are certain set of skills that one must have. Good command over language, excellent communication skills, alertness and perseverance are some of the key skills that aspiring journalists must have. With the right attitude, skills and a degree of journalism in hand, you can reach great heights in this field.

Planning to go for Mass Communication? Here is what you must know

The past years have seen a rapid increase in the desirability for mass communication courses. The reasons are not too far to look. Communication has become immensely potent and with more people on the social media and in school, the level of awareness is more than ever.

This is one of the reasons why the field is expected to grow exponentially. The means of communication and the target audience have changed and mass communication and journalism can offer the best that is to it.

A degree can open gates to journalism, jockeying, public relations and advertising. People who feel can make it in the vastly competitive environment can go for bachelors or masters in the field. Top journalism colleges in India like AAFT School of Mass Communication offer comprehensive curriculums, as if customized to fit the student’s needs.

The field is mainly for the skillful, energetic and creative and a good college can be a great start. The kind of faculty and the alumni can delineate a lot about what the college can offer. Places that allow small batches are usually the ones that pay greater attention to each student. Good faculty is also instrumental in the entire degree planning including landing you internships, assisting you academically, help you with scholarships and at times play a crucial role in finding the first job for you.

There is no dearth of creativity either. From feature writing to advertising and public relation campaigns to television packages, you can have your own share of fun and excitement. The deal is to know where your interests truly lie. With the abundance of such options, you can be assured that you can let the juices flow freely.

But before you take the plunge, note that mass communication is only for the brave. So invest wisely!