How to get connected with masses?? Four Factors and An Example !!

We all know that mass communication is all about delivering a piece of news or information to the mass, and we all understand the importance of mass media in the today's world. There is not  a day without the awareness of what's happening in different parts of the world and we cannot imagine a day when media fails to update us.

How Maggi Got Connected, Disconnected and ....Connected !!

Communication is the essence of the media and the mass communicationcolleges in India teach the students different forms of communication which are used to reach out to the audience.

Here's a list of some of the conventional forms of simple communication and the ways in which media is using all of them.

·         Verbal communication: A verbal communication involves words, sound and language. It is used as a powerful component of mass media because public speaking always drives audience. The journalists and reporters are the examples of people who use verbal communication to deliver information.

·         Written communication: This is the traditional form of mass communication and it is evident from the popularity of newspapers since we-don't-remember when. A number of people still make masscommunication careers in the print media. The requirement of article writers for newspapers would never fade!

·         Visual communication: It is said that a visual memory lasts longest, way longer than the other kinds of memories created and hence, it is an excellent form of communication to transfer news. The pictures of a bus accident or the after-effects of a bomb blast are often combined with the verbal and written forms of communication to make the news understood better.

·         Non verbal communication: It is not typically used singly as a form of information in mass media, but generally is combined with other forms to give an added effect. It includes body language, signs, postures etc.

Basic skills required to be a great Journalist !

Best Journalism Graduate Schools

Journalism is a passion for many in this country. Thousands aspire to become a renowned journalist and pursue journalism courses to give a direction to their dreams. It is true that a good academic hold gives you a better position in this field; there are certain skills that you need to develop yourself in the course of time either by learning form experiences, or by polishing them with special efforts. If you master all the skills then you are sure to make it big in the big, varied world of journalism. Have a look at the skills:

Command over language

Whichever language you choose to specialize in, be it English, Hindi or any regional language, your grammar should be impeccable. Not only this, you should know how to play with words for which a strong vocabulary is imperative. Journalism is mainly about writing and comprehending and communicating news to various interest groups. The best journalism graduate schools expect their students to have a good grasp on language!  
 

Thorough research skills

A news need to be cultivated before it reaches the public. As a journalist, it is your duty to run an extensive research on your behalf before filing a story. Even if you do not have to file a story, you should always keep yourself updated with all the current news. You never know what even leads to an old news and you would always be ready with your facts and figures rather than referring to them at the last moment.

Ready for odd work hours

Events do not have a special time to take place. They can occur anytime, anywhere. You will need to have the spirit of working at any time needed and must be pro-active. Do not expect holidays like other career fields. Accept this fact that you would not have scheduled office timing or a holiday list like most other jobs. Some people find it challenging, but some succumb to tiredness and reluctance to work. It is up to you what you want for yourself!

You are ready to dive into the exciting world of Journalism if you have these skills in you. Admission in the top journalism colleges in India would too, be a cakewalk for all the aspiring journalists!